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PPC Foundry /  Blog
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Facebook

Whether it be Instagram, Twitter, or Facebook, the majority of consumers spend several hours of their day on social media platforms. Not advertising on social media would be an abundance of missed opportunities. However, it’s such a large audience and demographic that targeting the right consumer, at the right time requires strategy. What’s your main objective? Is it to grow followers, receive more engagement, boost traffic? Whatever it is, start by establishing a SMART goal. A SMART...

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Website

Websites are the business cards of the world.  It takes about 50 milliseconds (or 0.05 seconds) for users to form an opinion about your website. They will determine whether they like your business or not. They will also decide if they’ll do business with you. Your website directly influences how an interested party views your company and its purpose. It’s simple to start a website, but making sure it aligns with your company’s goals...

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Google Ads

A New Process Today the Google Ads team has announced a new process with verifying advertisers within their Google Ads platform. Essentially Google is wanting to increase the transparency of their platform by providing the verified name and country of ads and advertiser is wanting to serve. There has already been a version of "Why This Ad?" being displayed to users via search, display, Youtube, etc., but they are adding a new prompt "About The Advertiser". See the example...

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PPC Foundry

Who We Are First of all thank you for taking the time to read about our business. I wanted to put out there in a more personable way a bit about who we are that isn't apart of our official website. I am Tyler Hanson and it is very nice to meet you! I am a marketer that has been involved with many different levels of marketing over the last 10 years as of this writing. Myself...

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Bing Ads, Google Ads

When working on a Google Ads campaign or even Bing a great and easy campaign to setup is always a branded campaign. This is great, but you may be wondering what a branded campaign is anyways. Let's go over that first before we talk about why you need it.  What Are Branded Campaigns? To put it simply a branded campaign is the strategy of creating a paid search campaign that targets your business name as a keyword. This...

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