A view of your dashboard
Transparency is essential in any kind of business relationship. You will know every detail of your PPC Campaigns and our work through our live dashboards, reporting on your data, and complete ownership of your Google Ads, Microsoft Ads (Bing), or any other ad account. You own everything. Period. We are just helping you manage and achieve the goals you want to accomplish.
It’s hard to move in the right direction without knowing where you have been. We take a thorough approach of diving deep into the data of your existing campaigns, market research, and your overall market. You will be setup for success with our love of data!
There are marketers out there that will take control of your account or create your paid search account on your behalf without giving you access. We don’t believe in this, as you should have transparency into every part of your business…even if it is being managed by us!
One of the benefits of working with us is having access to your own dashboard. See, in real time, at any moment, your ad account performances. This is in a user friendly and easy to understand format. No fluff or fancy metrics. Just the metrics that are most important to your business.
An undertaking, such as PPC advertising, should have a mapped-out plan before getting started. Our method is not to simply sell you on our ability to manage your accounts. Our first step is to understand your business, marketing goals, and the North Star Metrics that are most important to you. This is not a “cookie cutter” approach of what has worked for other companies. We want to know what will work for your company.
Once we know your business goals, and the metrics that are most important for you, we start the planning process. We build an initial 90-day strategy around this concept. If you already have an ad account, we will review it to understand your past performance.
Following an agreement of our initial plan, we will get busy building. Our team does all the leg work of structuring your ad accounts, creating the appropriate media, building out landing pages, and installing all tracking and measurement code necessary to move forward.
The next step is preparing for that initial launch of your campaigns! This step involves more than just flipping a switch. During this time, we monitor the initial data we are getting to make sure your ads’ performance is doing what we expected and there are no big issues.
Lastly, comes the most important part of any PPC management, OPTIMIZATION! It is never a good idea to just get your ads setup and then never look at them again. Our goal is to continuously optimize your performance by giving your accounts the attention they need to grow your business to the next level.
PPC Foundry is a recognized agency by Google to manage and setup Google Ads campaigns for advertisers. We are proud to have meet the expectations and requirements to be awarded this designation. We have the experience and team to help you with your campaigns.
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