Can you believe we are almost to 2023? Wow, what a crazy year. Even crazier there are still those who are not utilizing the power of Google Ads to advertise their company. As we approach the new year it is difficult to predict exactly what the state of Google Ads will be in 2023, but it is likely that Google will continue to be a popular and effective way for businesses to advertise online.

One trend that is likely to continue in 2023 is the increasing importance of mobile advertising. As more and more people use their smartphones to search for products and services online, it will be important for businesses to have a mobile-friendly presence on Google Ads. This may involve creating separate mobile campaigns or optimizing existing campaigns for mobile devices.

Another trend that is likely to continue in 2023 is the use of artificial intelligence and machine learning to improve ad targeting and performance. Google has been investing heavily in these technologies in recent years, and it is likely that they will continue to play a significant role in the platform in the future.

Overall, the state of Google Ads in 2023 is likely to be characterized by the continued importance of mobile advertising, the increasing use of artificial intelligence and machine learning, and fierce competition for ad space. By staying up to date with these trends and carefully planning and executing their ad campaigns, businesses can continue to use Google Ads effectively to reach their target audiences and achieve their marketing goals.

With that said, here are 10 reasons why you should begin using Google Ads as a marketing tool in your business! 👊

1. Increased Reach

Google Ads allows businesses to advertise on Google search results and other Google-affiliated websites, which means that your ads have the potential to be seen by millions of people.

2. Targeted Placements

You can specify the specific keywords and geographic locations for your ads, allowing you to reach a highly targeted audience that is more likely to be interested in your products or services.

3. Attract More Customers

When people see your ads on Google search results or other websites, they are more likely to click on them and visit your website, increasing the chances of converting those visitors into paying customers.

4. Cost-Effective

Google Ads operates on a pay-per-click (PPC) model, which means that you only pay when someone clicks on your ad. This can be a cost-effective way to advertise, as you have control over your budget and can set a maximum amount that you are willing to pay per click.

5. Measurable Results

Google Ads provides detailed performance data, including clicks, impressions, and conversion rates, allowing you to track the effectiveness of your ads and make adjustments as needed.

6. Flexibility

Google Ads allows you to change your ad campaigns at any time, giving you the flexibility to adapt to changes in the market or your business goals.

7. Target Specific Audiences

Google Ads allows you to target specific audiences based on factors such as demographics, interests, and behaviors, allowing you to reach the people who are most likely to be interested in your products or services.

8. Improve Brand Awareness

Google Ads can help to increase the visibility of your brand and improve awareness among potential customers.

9. Compete With Larger Companies

Google Ads allows small and medium-sized businesses to compete with larger businesses by giving them the ability to advertise on the same platform.

10. Improve Your Local SEO

By using Google Ads, businesses can improve their local search engine optimization (SEO) and increase their chances of appearing in local search results. This can be especially useful for businesses with a physical location that rely on local customers.