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Google Ads

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Google Ads

A New Process Today the Google Ads team has announced a new process with verifying advertisers within their Google Ads platform. Essentially Google is wanting to increase the transparency of their platform by providing the verified name and country of ads and advertiser is wanting to serve. There has already been a version of "Why This Ad?" being displayed to users via search, display, Youtube, etc., but they are adding a new prompt "About The Advertiser". See the example...

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Bing Ads, Google Ads

When working on a Google Ads campaign or even Bing a great and easy campaign to setup is always a branded campaign. This is great, but you may be wondering what a branded campaign is anyways. Let's go over that first before we talk about why you need it.  What Are Branded Campaigns? To put it simply a branded campaign is the strategy of creating a paid search campaign that targets your business name as a keyword. This...

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